I have recently finished my second year of uni and it feels gooooooood. To finish off the stressful semester, I have just returned from a fab weekend in London. Which was just amazing. Continue reading
We are now living in a world of visually driven content, from the popular use of emojis to adverts on the television – we want to be interested by what we see rather than what we read, after all, seeing is believing. This has made the need for visual storytelling extremely important for organisations and their tactical media strategies. Continue reading
A critique of an organisation’s digital engagement strategy
I for one am a great lover of Innocent drinks and I am sure pretty much every single person would agree with me when I say they are extremely digital media savvy. The well-known brand sells almost 3 million smoothies per week, they are also 90% owned by the famous brand ‘Coca-Cola’. I mean, if 3 million smoothies a week doesn’t shout successful drinks brand, I don’t know what does.