Visual Storytelling – Best Practices

Visual Storytelling 

We are now living in a world of visually driven content, from the popular use of emojis to adverts on the television – we want to be interested by what we see rather than what we read, after all, seeing is believing. This has made the need for visual storytelling extremely important for organisations and their tactical media strategies. Continue reading


How Innocent Smoothies’ Digital Strategy Is The Best In The Business

A critique of an organisation’s digital engagement strategy

I for one am a great lover of Innocent drinks and I am sure pretty much every single person would agree with me when I say they are extremely digital media savvy. The well-known brand sells almost 3 million smoothies per week, they are also 90% owned by the famous brand ‘Coca-Cola’. I mean, if 3 million smoothies a week doesn’t shout successful drinks brand, I don’t know what does.

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The New Digital Landscape; How Does PR adapt?

Almost 3.5 BILLION people use the internet now so it won’t come as a shock to you when I say that digital media is taking over in all aspects of society. Everything revolves around digital media; whether it be a website, social media, a blog, a vlog or even a multimedia message – a company will be using some media platform in their strategic framework. Digital media is everywhere, and no matter how much the older generation want to avoid it (that goes for you mum), they won’t be able to for long. Continue reading